Nigerian Companies Advertising On Foreign Media Are Shameless – Bode George
Chief Olabode George, a former Deputy National Chairman of PDP, has called on the government to punish Nigerian companies advertising on foreign media such as CNN, Daily Independent reports.
According to him: “Every day, go to see CNN, you see three major Nigerian companies advertising. You see them showing juju music adverts on CNN advertising Globacom.
What has Glo advert got to do with CNN that is being shown all over the world? Are they using Glo network in Europe or South America? If these adverts are being shown on local television stations, I can understand.
I was with my friend in Europe and he showed me Glo advert on CNN. Also, Aliko Dangote whose products are being consumed here will be advertising on CNN a minimum of 10 times a day.
The same also applies to Zenith Bank. These are shameless people. Who are they trying to impress? That money they are throwing at CNN in the name of needless adverts will send a lot of younger people into good lives here in Nigeria either through job creation, or support for education or skills acquisition.
Those adverts on CNN is a waste of money because that money they are frittering away was generated here in Nigeria. It’s so demeaning. It doesn’t make any economic, political or human sense.
What is FIRS doing on this? Why can’t Fowler take action? What is CBN doing about this? For all these adverts, do you think they pay in Naira?
ABSA bank in South Africa, their capital base is bigger than all our banks in Nigeria put together. Have you seen them running adverts on CNN? What is this ego trip for nothing?
Instead of wasting this money on needless adverts on CNN, they should use this money to get a 5G network and improve the useless services we are getting.
If they don’t know what to do with the money, they should return it to the government to set up things of benefits for the people.
the government must clamp down on them. If they spend one dollar for any advert on international media, another extra dollar will go to supporting skill acquisition in Nigeria. The government must enforce it.”
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